Requirements for food packaging in the internation

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The requirements of the international market for food packaging

among the many factors of commodity competition in today's international market, commodity quality, price and packaging design are the three main factors

a foreign expert who studies marketing once said: "in the road to the market, the design of straight through packaging (the direction of actuator transmission shaft and valve stem is consistent) is an important one. The promotion effect of packaging on the overall image in the next few years is no less than that of advertising." The general requirements for commodity packaging in the international market are to meet the standards and attract customers. The specific requirements are as follows: first, the name is easy to remember. The product name on the package shall be easy to understand, read and remember

II. Eye catching appearance. To enable consumers to know the characteristics of products from the packaging appearance

III. concise printing. Packaging and printing should be concise. Because the goods sold in supermarkets are selected from the shelves by customers themselves, their packaging should be attractive so that customers can notice them when they walk past the shelves and want to take them off the shelves

IV. reflect reputation. Packaging should fully reflect the reputation of the product, so that consumers can increase their trust in the product through the packaging of the product

v. pleasing color. Generally speaking, Europeans like red and yellow. The high-end commodities sold in supermarkets mostly adopt European popular colors, that is, light and elegant colors or colors close to white

VI. there are regional signs. The package shall be provided with product regional marks or patterns for easy identification

VII. Have awareness of environmental protection. The international community now attaches great importance to environmental protection

therefore, China 1 and 3 promise that there are many new specific regulations on packaging materials in the world, and the general trend is to use paper and glass to replace plastics, plastics and other materials. For example, Germany stipulates that corrugated boxes shall be used for food packaging exported from China to Germany


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